FOR IMMEDIATE RELEASE
Lori Scribner                                   Tom Toperczer
For WiredRed                                  WiredRed Software	
619-328-1114                               (858) 715-0970
lori@wiredred.com                            ttoperczer@wiredred.com	  

WiredRed® Software Announces North American Reseller Program

Company offers qualified U.S. and Canadian resellers the opportunity to join
the growing web conferencing market

San Diego, California – February 24, 2004 – WiredRed, a technology leader in enterprise real-time communications software, today announced that it has launched a reseller program for its new e/pop® Web Conferencing software. Designed for corporate and government networks, the software offers multi-party audio and video conferencing plus complete desktop, application/document and dynamic PowerPoint™ presentation sharing. e/pop Web Conferencing is a fixed price, installable software alternative to expensive web and video conferencing services.

The Real-Time Communications software market, which includes applications such as web conferencing and secure instant messaging, is experiencing unprecedented growth. According to Wainhouse Research LLC, the rich media conferencing market will grow from several hundred million to $5.2 billion by 2007. Wainhouse and other industry analyst groups predict the increasing growth of customer-premise installations.

“With companies seeking to reduce conferencing and travel expenses, yet increase sales and support, the market is now ready for an inexpensive and reliable software alternative to managed service offerings,” said WiredRed CEO and Founder Allen Drennan. “e/pop Web Conferencing is an ideal product for resellers already in the communications software market that are seeking to boost revenues with a product that requires virtually no integration assistance and little technical support. It’s a great time for resellers to jump in and leverage this growing and potentially lucrative market opportunity.”

e/pop Web Conferencing is a complete, turnkey solution that has no install-time dependencies on shared DLLs, third-party databases, web servers or other server pre-requisites. The server software can be installed in approximately five minutes by a systems administrator. Presenters and participants need only their web browser to use e/pop Web Conferencing.

Reseller Program Benefits
The program is open to all members of The ASCII Group (www.ascii.com) and qualified resellers in the U.S. and Canada. Once qualified, resellers may obtain a free NFR copy of e/pop Web Conferencing that, by utilizing the real-time desktop sharing and remote control features, will improve technical support services, and can be used to provide quick, interactive demonstrations of e/pop Web Conferencing or any software product to potential customers. Contact WiredRed at sales@wiredred.com.com for more details.

“Moreover, e/pop Web Conferencing is sold on an annual term license basis. This gives resellers the opportunity to create a new source of recurring revenue from a product that can be easily installed without web server, database or other complex dependencies,” said Tom Toperczer, WiredRed’s vice president of Sales and Marketing.

About e/pop
e/pop is a line of secure instant messaging and real-time communications software for business. It offers company-wide presence management, group and company-wide pop-up message delivery, and multi-party web, audio and video conferencing. e/pop is unique in its ease of installation and maintenance. With no shared DLLs, database, web server, and other complex server dependencies, e/pop can be quickly deployed enterprise-wide and is easily maintained.

About WiredRed
WiredRed Software is a technology leader in enterprise real-time communications.
The company's e/pop software is a superior solution for commercial and government networks. More than 3,000 customers are using WiredRed's e/pop real-time communication software. Customer installations include ADP, Baker & McKenzie, Merrill Lynch, Royal Bank of Scotland, Scottrade, Southwest Airlines and Wells Fargo. e/pop has also been deployed throughout hundreds of schools, as well as local, state and federal government agencies including Northwestern University, U.S. Army, Bureau of Land Management, National Institute of Health, Environmental Protection Agency and the Federal Bureau of Investigation.

For more information visit the WiredRed web site at http://www.wiredred-epop.com or contact the company directly at sales@wiredred.com.com or 1-858-715-0970.

 

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e/pop and WiredRed are registered trademarks of WiredRed Software.
All other marks are property of their respective owners.