FOR IMMEDIATE RELEASE
Lori Scribner                                   Tom Toperczer
For WiredRed                                  WiredRed Software	
619-328-1114                               (858) 715-0970
lori@wiredred.com                            ttoperczer@wiredred.com	  

WiredRed Announces Availability of XML-based Web Services
Interface for Enterprise Web Conferencing Application Development

NetSalon Chooses WiredRed's SDK to add web conferencing and
collaboration to its contact management and sales automation applications

San Diego, California – August 3, 2004 – WiredRed® Software, a technology leader in enterprise real-time communications software, today announced that the company is now offering an XML-based web services software interface for its e/pop® Web Conferencing software. e/pop Web Conferencing offers a rich set of features that includes multi-party audio and synchronous video conferencing, remote control, plus complete desktop, application/document sharing and dynamic PowerPoint™ presentation sharing.

The interface will allow developers to build complete web conferencing solutions and integrate this functionality into a variety of applications such as workflow, document and content management, customer-facing CRM solutions, web portals, and ASP offerings. The ability to integrate web conferencing and communications into traditional business applications and ASP offerings built on the .NET, XML and web services architecture will allow organizations to completely eliminate the cost of expensive service-based web conferencing offerings while leveraging existing network investments.

NetSalon Software Development Corporation, a leading provider of software applications for the direct sales industry, chose WiredRed's e/pop Web Conferencing SDK to add web conferencing, desktop sharing with remote control, and multi-party video conferencing to its contact management and sales automation services.

We are taking advantage of the XML interface so that we can completely integrate and control the user experience," said Lance Perry, CEO of NetSalon. "Our customers need only to click on links within their existing application to quickly access complete web and video conferencing capabilities. The desktop sharing and remote control features in e/pop Web Conferencing are definitely an added bonus for our customer service team."

The e/pop Web Conferencing SDK allows developers to build a flexible and scalable enterprise product with industry standard security. The resulting web conferencing application will allow users to control video and audio settings and includes full-screen video with 640 x 480 resolution. In addition, conference hosts can change all of the video properties, including screen size and quality either conference-wide or on an individual viewing basis.

“Web conferencing is bringing organizations around the world together to conduct business in real-time. It is a proven and reliable medium for business communications and WiredRed believes that the market is ready for custom, enterprise-ready web communications capabilities, such as full-screen multi-party video, audio, remote control and application sharing,” said Allen Drennan, WiredRed’s founder and CTO. “The e/pop Web Conferencing SDK will undoubtedly prove to be a value-added component to other communications and business applications.”

Support for Industry Standards
e/pop Web Conferencing is based on the XML standard to provide RPC remote procedure calls from virtually any development environment or platform. Its WSDL-compatible interface supports most development platforms, including C++, C#, Java, and also many platforms, such as Windows, Linux, Solaris and Unix.

e/pop Web Conferencing is compatible with standard audio-visual peripherals including microphones, headsets and USB web cameras. It also supports industry standard algorithms for both audio and video codecs. This ensures that the web conferencing platform is both cost-effective and reliable.

Supported video standards include H263, H264+ and MPEG4 and audio codes G7.x, PCM, ADPCM, VCELP and LPC. The e/pop Web Conferencing API provides support for the highest security standards for encryption and authentication. Security options include: SSL/TLS, RC4, DES, 3DES, AES and RSA.

Price and Availability
The e/pop Web Conferencing SDK is available now. It utilizes industry-standard web services specifications for XML/SOAP, WSDL and includes sample code and documentation. Contact WiredRed at 1-858-715-0970 for pricing.

About WiredRed Software
WiredRed Software is a technology leader in enterprise real-time communications. The company's e/pop software is designed to provide busy, security-conscious IT staff with a fast and easy solution to secure instant messaging, company-wide alert and web conferencing challenges.

More than 3,000 commercial and government customers are using WiredRed's e/pop real-time communication software. Customer installations include ADP, Baker & McKenzie, Merrill Lynch, Royal Bank of Scotland, Scottrade, Southwest Airlines and Wells Fargo. e/pop has also been deployed throughout hundreds of schools, as well as local, state and federal government agencies including Northwestern University, U.S. Army, Bureau of Land Management, National Institute of Health, Environmental Protection Agency and the Federal Bureau of Investigation. The company licenses its software, development kits, and underlying real-time routing components to corporate and government IT organizations and a growing network of business partners.

For more information visit the WiredRed web site at http://www.wiredred-epop.com or contact the company directly at sales@wiredred.com or +1-858-715-0970.

 

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