Lori Scribner                                   Tom Toperczer
For WiredRed                                  WiredRed Software	
619-328-1114                               (858) 715-0970                  	  

Florida Rock Deploys WiredRed’s e/pop for
Secure, Instant Communications across 160 Sites

Citrix Compatibility Key to Selection of e/pop for Company-wide IM

San Diego, California – June 22, 2004 – WiredRed®, a technology leader in enterprise real-time communications software, today announced that Florida Rock Industries Inc. (NYSE-FRK), one of the nation’s leading producers of construction aggregates, ready mixed concrete and concrete block, has chosen and deployed e/pop® for fast, secure and efficient communications. The company, headquartered in Jacksonville, Florida, is using e/pop across 160 sites located in the Southeastern and Mid-Atlantic region for time-urgent, inter- and intra-office communications.

According to Roger Ferenbaugh, CIO at Florida Rock, e/pop was chosen because of the product’s impressive IM, web meeting, and collaborative computing functionality, and its clear commitment to security. Florida Rock utilizes a Citrix® network to manage the company’s highly distributed network and e/pop’s seamless ability to perform with the Citrix thin-client environment was equally compelling.

“Florida Rock doesn’t allow private corporate information to be sent over the public network. Rather than allowing our employees to use an un-secure IM service, such as Yahoo, we decided to purchase e/pop because it provides message encryption and also works within our firewall,” said Don Knight, Manager IT Infrastructure. “Not only is e/pop secure, but it works on our Citrix network and is extremely simple to use. Employees started using the e/pop product on their own, even before we started the training effort. The e/pop interface is very similar to that of email.”

Florida Rock is utilizing e/pop in the dispatch department as well as in sales and administration for quick, effective and interactive communications.

“e/pop allows our dispatch personnel in our operation offices to communicate instantly about orders and shipments,” he explains. “Late shipments can cost our customers money and tarnish our reputation for quality customer service. By using real-time communication software, like e/pop, dispatch and other company personnel can stay in touch about order changes, real-time order tracking, delivery drop times and other critical distribution issues.”

Pricing for e/pop secure instant messaging ranges from $15 to $40 per user. Volume purchase discounts are available.

About Florida Rock
Founded in 1945, Florida Rock Industries, Inc. is one of the nation's leading producers of construction aggregates, a major provider of ready-mixed concrete and concrete products in the Southeastern and Mid-Atlantic States and a significant supplier of cement in Florida and Georgia.

About WiredRed Software
WiredRed Software is a technology leader in enterprise real-time communications. The company's e/pop software is designed to provide busy, security-conscious IT staff with a fast and easy solution to secure instant messaging, company-wide alert and web conferencing challenges.

More than 3,000 commercial and government customers are using WiredRed's e/pop real-time communication software. Customer installations include ADP, Baker & McKenzie, Merrill Lynch, Royal Bank of Scotland, Scottrade, Southwest Airlines and Wells Fargo. e/pop has also been deployed throughout hundreds of schools, as well as local, state and federal government agencies including Northwestern University, U.S. Army, Bureau of Land Management, National Institute of Health, Environmental Protection Agency and the Federal Bureau of Investigation. The company licenses its software, development kits, and underlying real-time routing components to corporate and government IT organizations and a growing network of business partners.

For more information visit the WiredRed web site at or contact the company directly at or +1-858-715-0970.


e/pop and WiredRed are registered trademarks of WiredRed Software.
All other marks are property of their respective owners.